WWPC Video: Conde Nast, The Guardian and USA TODAY Sports on Automated Selling
Automated buying, machine-based buying, programmatic buying — call it what you may. There’s no doubt that technology is changing the way video is being bought and sold. But what’s the real opportunity...
View ArticleWWPC Video: The Weather Channel on What Is Real, and What Is BS, in...
The industry is awash with talk about programmatic buying and big data. But what is real, and what is BS? Are video advertisers actually executing on programmatic campaigns today? What is the state of...
View ArticleWWPC Video: Nielsen, comScore, Fox News and Horizon on the State of Selling...
We’ve entered into a revolution where data and audiences seem to be as important as the inventory itself. Has data become the better proxy for audience than content? How do premium publishers continue...
View ArticleWWPC 2014: Huffington Post’s Arianna Huffington on How to Future-Proof Your...
Arianna Huffington is the chair, president, and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of fourteen books.
View ArticleWWPC Video Q&A: Huffington Post’s Arianna Huffington and Adap.tv’s Amir...
Arianna Huffington is the chair, president, and editor-in-chief of the Huffington Post Media Group, a nationally syndicated columnist, and author of fourteen books.
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